Did you know?
- Mobile users outnumber PC users, 5 to 1.
- Most desktop websites won't work on a mobile phone!
- Most desktop websites are slow to load, hard to view and don't offer the right kind of end user experience.
For Broad Marketing Outreach, A Mobile Website is the Place to Start
If you're planning to establish a mobile presence for your business or organization one of the first considerations that will likely come
to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites
and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors,
including target audiences, available budget, intended purpose and required features.
What's the Difference Between a Mobile Website and an App?
Before you can evaluate the benefits of a mobile website vs. an app its important to understand the key differences between the two. Both
apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.
A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over
the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard
website is the fact that it is designed for the smaller handheld display and touch-screen interface.
Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as
click-to-call (to dial a phone number) or location-based mapping.
Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit
device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given
operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that
it can be accessed without an Internet connection.
Using One URL Strategy Is Better For Mobile SEO
The one URL approach for mobile has also been recently echoed as a preferred choice by both Bing officially and Google unofficially.
This approach requires user agent detection to trigger different rendering of the page based on the mobile device type which can also include the
DocType and HEAD section of the code. Google specifically affirmed this is not cloaking back in their Search Engine Optimization Starter Guide.
The key is to change these sections for feature phones and smartphones as Google has two different mobile crawlers for these devices since the
search results between feature phones and smartphones do differ from each other, as well as from the standard desktop search engine ranking results.
Mobile Website what is required
- Website Review
- Evaluation & Assessment of target users
- Website Analysis Report
- Monthly or Quarterly updates of user agent detection